SIKAP MAHASISWA TERHADAP PESAN PENGINGAT DONOR DARAH DENGAN TEKNOLOGI SMS GATEWAY

  • Ayulia Fardila Sari
Keywords: SMS gateway, attitudes toward SMS, blood donation, TAM, SEM, PLS

Abstract

According to the World Health Organization (WHO) blood supply recommendation,
Indonesia has 2.5 million blood bags less than it is needed. The majority of Indonesian people
have already had mobile phones and thus favorable for the application of short message service
(SMS). It is feaseable to use SMS in order to improve donor motivation. This study would like to
evaluate students' attitude toward blood donor's message reminder using SMS from the Blood
Donors Directory, Faculty of Medicine, Gadjah Mada University. It was a quantitative study with
cross-sectional design. Undergraduate medical students recorded in the database of Blood Donors
Directory Faculty of Medicine, Gadjah Mada University were chosen as the study population.
Simple random sampling was applied to choose the subjects. This study used the framework of
Technology Acceptance Model (TAM) and data were analyzed using Partial Least Square based
Structural Equation Modelling (SEM). Attitude of blood donor's message reminder significantly
influenced perceived ease of use and perceived usefulness of SMS technology. Attitude of blood
donor's message reminder significantly influenced perceived entertainment, irritation, as well as
credibility of message content. No significantly influenced by perceived informative. The
intention to donate blood were significantly influenced by the attitude of blood donor's message
reminder. Students' attitude in donating blood was positively influenced by good perception
about ease of use and usefulness of SMS technology. It was also positively influenced by positive
perception to entertaining and credible messages, as well as negative perception to irritating
messages. The positive attitude towards donor's message reminder would support the intention to
behave as blood donors.

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Published
2018-11-14
How to Cite
Sari, A. (2018). SIKAP MAHASISWA TERHADAP PESAN PENGINGAT DONOR DARAH DENGAN TEKNOLOGI SMS GATEWAY. JURNAL MEDIA KESEHATAN, 8(2), 121-128. https://doi.org/https://doi.org/10.33088/jmk.v8i2.268